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From 1998 to 2003 I was employed by Channel 4 Television where I developed and managed the broadcaster’s commercial marketing strategy.


This included the creation of all sales materials, season launch events for advertisers and press and regular promotions and campaigns. I also designed and managed the annual Advertising Sales party, lavish hospitality events for up to 2,000 guests held in iconic locations.


I scripted and creatively directed award-winning videos for press and advertiser promotions featuring specially produced original material from celebrities such as Sacha Baron Cohen and Graham Norton. The videos regularly won PROMAX Awards.


I created and launched a dedicated website for advertisers and their agencies, the first of its kind in the UK. The site won SPCA and BIMA awards.


I launched the youth targeted E4 channel to advertisers.

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