From 2003 to 2007, I worked at Emap Advertising, heading up the brand marketing for its radio stations.
I worked on the rebrand of the iconic dance music station Kiss 100, presenting the refreshed proposition to agencies and advertisers. I also created and delivered a long term commercial marketing strategy for the radio station Magic 105.4 which was looking to reposition itself as a more high-end option for advertisers. The activity resulted in 31% YOY revenue growth and the station was able to increase advertising rates, unheard of in the UK radio market.
I developed, launched and maintained a dedicated broadcast brand marketing portal for emapadvertising.com, providing easier access to sales information and RAJAR results.
(Emap was purchased by Bauer Media in 2007).