Based on a personal interest in the history of perfumery and the luxury goods market, I have worked on a number of projects in the fragrance industry.
I devised, art directed and wrote a special customer magazine for Harvey Nichols to promote the luxury retailer’s fragrance department to customers during the busy pre-Christmas sales period. Alongside this initiative, I worked with their food hall, restaurant and bar to develop a series of fragrance, food and cocktail pairing events, personally presented at special customer evenings in their stores throughout the UK.
I was appointed as the launch spokesperson for French fragrance house Provence et Nature, developing its positioning and creating all marketing materials as well as providing UK press with quotes and interviews. I also presented the brand and its line of fragrances on the UK shopping channel Bid TV.
You can read the Harvey Nichols Fragrance Edit magazine here.
You can read an interview I gave to The Fragrant Man blog here.
Video interview with The Sunday Times Style Magazine