IBC is the world's largest international media, entertainment and broadcast technology event comprising an exhibition and conference programme.

 

I was engaged by IBC to work on the marketing campaign for 2020's event, developing copy concepts and designing online content.

 

The project included an extensive redefinition of the organisation’s Tone of Voice with associated staff training and materials and the development of delegate and exhibitor messaging around the coronavirus crisis.

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You can read what IBC said about working with me on my Testimonials page.