In 2007 I joined the start-up Shoap TV Ltd as Creative Director. The company was developing a revolutionary new concept which combined a continuing drama with a range of marketing, promotional and product placement opportunities for brands and advertisers.
As Creative Director, I oversaw all aspects of developing the pilot project including the creation of storylines, casting and scripting the pilot episodes and brand integration concepts.
I also created all sales materials and designed all content for the launch website.
You can read the pilot episode creative treatment here.