In 2007 I joined the start-up Shoap TV Ltd as Creative Director.  The company was developing a revolutionary new concept which combined a continuing drama with a range of marketing, promotional and product placement opportunities for brands and advertisers.

 

As Creative Director, I oversaw all aspects of developing the pilot project including the creation of storylines, casting and scripting the pilot episodes and brand integration concepts.

 

I also created all sales materials and designed all content for the launch website.

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You can read the pilot episode creative treatment here.