top of page

In 2007 I joined the start-up Shoap TV Ltd as Creative Director.  The company was developing a revolutionary new concept which combined a continuing drama with a range of marketing, promotional and product placement opportunities for brands and advertisers.


As Creative Director, I oversaw all aspects of developing the pilot project including the creation of storylines, casting and scripting the pilot episodes and brand integration concepts.


I also created all sales materials and designed all content for the launch website.

You can read the pilot episode creative treatment here.

Shoap Montage.jpg
Back Button.png
bottom of page