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Studio is a high-end publication targeting residential design professionals.
I joined the small launch team to develop the title's commercial strategy and market the new publication to advertisers and the wider interior design community.
I created all sales materials, appointed a dedicated advertising sales manager and represented the title at a range of leading industry events. I also built and populated an all-new FileMaker database of subscribers and advertisers, a highly valuable commodity in this sector. This bespoke solution included a dedicated ad booking and CRM system.
Studio proved a major success and was purchased by the publishers Taylist Media within a couple of years.
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