I was hired by Viacom International Media Networks to launch its newly created International Marketing Partnerships division, a dedicated sales team which targets the world’s highest spending sponsors and advertisers (including Proctor & Gamble, Disney, Coke, L’Oréal and McDonalds).

 

I wrote the group's positioning and launch strategy, creatively directed its branding and produced all sales materials. I also managed the new division's VIP launch event at Gleneagles in Scotland in conjunction with the MTV Europe Music Awards which took place in Edinburgh that year.