I was hired by Viacom International Media Networks to launch its newly created International Marketing Partnerships division, a dedicated sales team which targets the world’s highest spending sponsors and advertisers (including Proctor & Gamble, Disney, Coke, L’Oréal and McDonalds).

 

I wrote the group's positioning and launch strategy, creatively directed its branding and produced all sales materials. I also managed the new division's VIP launch event at Gleneagles in Scotland in conjunction with the MTV Europe Music Awards which took place in Edinburgh that year.

Viacom Montage.jpg
Back Button.png